This comprehensive guide reveals eleven paths to making money in the scrapbook market, along with the tools to do it.
The chapters cover any career option, business situation, and topic a scrapbook artist might encounter, including: the challenges of being an entrepreneur; the organizational and legal steps of starting a scrapbooking enterprise; product design & copyright; consulting, publishing, and teaching opportunities in scrapbooking; publicity and promotion; advertising; forms & sample contracts. Step by step, the author explains how to set up a lucrative scrapbooking business, from brick-and-mortar stores, home-based, and internet-based scrapbooking businesses to selling through retail and wholesale outlets. Each chapter is replete with quotes, advice, and doís and doníts from industry experts. A chapter on motivation and continued success helps advanced scrapbook artists keep focused and plan their next growth strategy. Brimming with business acumen and a contagious sense of creative passion, this much-needed resource provides detailed counsel for anyone seeking to cash in on the scrapbook revolution..